I’ve been a bad blogger. I’m swamped at work and have been distracted outside of work, and I’ve been trying to get by here on SBS with list links and even some of my best Flickr photos. I can’t remember the last time I posted something helpful / educational. My bad….
Let me take a stab at making things better.
I often get asked to review a web site and give quick feedback on the site’s SEO. The issue: Is the site doing well, or in desperate need of SEO help? To answer those questions, I’ve developed a speedy system to go through a site and take a quick SEO snapshot. I’m going to give that system away here. On a smaller site, this should take about 20 minutes. Even on the biggest sites, it’s never taken me more than an hour.
SEO Your Site in Less Than an Hour
A. Visit the home page, www.domain.com.
- Does it redirect to some other URL? If so, that’s bad.
- Review the Page Title. Does it use relevant, primary keywords? Is it formatted correctly?
- Review site navigation:
- Format — text or image? image map? javascript? drop-downs? Text is best.
- Page URLs — look at URL structure, path names, file names. How long are URLs? How far away from the root are they? Are they separated by dashes or underscores?
- Are keywords used appropriately in text links or image alt tags?
- Format — text or image? image map? javascript? drop-downs? Text is best.
- Review home page content:
- Adequate and appropriate amount of text?
- Appropriate keyword usage?
- Is there a sitemap?
- Do a “command-A” to find any hidden text.
- Check PageRank via SearchStatus plugin for Firefox
- Adequate and appropriate amount of text?
- View source code:
- Check meta description (length, keyword usage, relevance).
- Check meta keywords (relevance, stuffing).
- Look for anything unusual/spammy (keywords in noscript, H1s in javascript, etc.).
- If javascript or drop-down navigation, make sure it’s crawlable.
- Sometimes cut-and-paste code into Dreamweaver to get better look at code-to-page relationship.
- Check meta description (length, keyword usage, relevance).
B. Analyze robots.txt file. See what’s being blocked and what’s not. Make sure it’s written correctly.
C. Check for www and non-www domains — i.e., canonicalization issues. Only one should resolve; the other should redirect.
D. Look at the sitemap (if one exists).
- Check keyword usage in anchor text.
- How many links?
- Are all important (category, sub-category, etc.) pages listed?
E. Visit two category/1st-level pages.
Repeat A1, A2, A3, A4, and A5 – this will be quicker since many objects (header, footer, menus) will be the same. In particular, look for unique page text, unique meta tags, correct use of H1s, H2s to structure content.
Check for appropriate PageRank flow. Also look at how they link back to home page. Is index.html or default.php appended on link? Shouldn’t be.
F. Visit two product/2nd-level pages.
Same steps as E.
Also, if the site sells common products, find 2-3 other sites selling same exact items and compare product pages. Are all sites using the same product descriptions? Unique content is best.
G. Do a site:domain.com search in all 3 main engines.
Compare pages indexed between the three. Is pages indexed unusually high or low based on what you saw in the site map and site navigation? This may help identify crawlability issues. Is one engine showing substantially more or less pages than the others? Double-check robots.txt file if needed.
(Note: The above is no longer a way to view supplemental results in Google, and Google has said it no longer distinguishes between a main set of results and a supplemental set.)
I. Use Aaron’s SEO for Firefox extension to look at link counts in Yahoo and MSN. If not in a rush, do the actual link count searches manually on Yahoo Site Explorer and MSN to confirm.